JD x Onrunning
Client
One Percent Club
Services
Photography - Film
The Brief
The objective was to develop a compelling piece of content that would build anticipation for Club One Percent’s Paris event while reinforcing their identity as a global run collective. We were tasked with concept development, creative direction, and full-scale production, crafting a narrative that captures the essence of both cities while staying authentic to the brand’s energy. From initial ideation, scripting, and storyboarding to detailed shot listing and location scouting across London, every stage was carefully designed to ensure a seamless and visually engaging production.
The Result
The final film delivered a dynamic and culturally relevant narrative that elevated Club One Percent’s campaign, generating strong engagement across social platforms. By combining sharp storytelling with considered visuals and pacing, the content successfully positioned the brand within an international context, building hype for the Paris event while reinforcing its community-led identity. The project stands as a refined example of how creative direction and production execution can translate brand moments into impactful visual storytelling.